Donald D. Hoffman

Donald D. Hoffman

Donald D. Hoffman is a Professor in the Department of Cognitive Sciences at the University of California, Irvine, with joint appointments in the Department of Philosophy, the Department of Logic and Philosophy of Science, and the School of Computer Science. He received his BA from UCLA in Quantitative Psychology and his Ph.D. from MIT in Computational Psychology. He received the Distinguished Scientific Award of the American Psychological Association and the Troland Research Award of the US National Academy of Sciences.

Professor Hoffman is the author of Visual Intelligence: How We Create What We See, which presents the modern science of visual perception to a broad audience, and is the co-author of Observer Mechanics: A Formal Theory Of Perception, which offers a theory of consciousness and its relationship to physics. His work currently seeks to explain how our perceptions have evolved to hide reality from us.

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